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14-day free trial • No credit card • UK-built • GDPR compliant

Stop drowning in incident alerts.

Start responding to what actually matters.

AI-powered incident intelligence that tells you what's urgent, what's a pattern, and what can wait — in plain English. Built for UK SMEs.

14-day free trial No credit card 5-minute setup UK-built & hosted
Now accepting UK teams
Data Stays Home

GDPR-native. Built and operated in the UK. Your data never leaves Britain.

Team Control

AI suggests, you decide. Your data, your decisions — always human-led.

5-Minute Setup

Connect Slack, email, or webhooks. See results immediately. No consultants required.

NVIDIA Inception Program Membership

PathFinder AI is a member of the NVIDIA Inception program, supporting our product and go-to-market development as we build explainable incident intelligence for UK teams.

Membership in the NVIDIA Inception program does not imply endorsement by NVIDIA.

For social announcements, we use #NVIDIAInception.

NVIDIA Inception program badge

NVIDIA and the NVIDIA logo are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.

The hidden cost of incident noise

Does this sound familiar?

1

Alerts scattered everywhere

Email, Slack, dashboards, monitoring tools. Where did that critical alert go?

2

Everything feels urgent

When every alert is "critical", none of them really are. Your team is always reacting.

3

You react, but rarely learn

Each incident is a fire to put out. The patterns that caused it stay hidden.

4

Same incidents repeat

Database timeouts. Auth failures. Cache issues. Same problems, different Monday.

PathFinder doesn't replace your team.

It gives them clarity.

How It Works

Turn incident chaos into clear priorities in 3 simple steps

PathFinder sits above your existing tools — no process changes, no automation surprises.

1

Connect Your Tools

2 minutes

Slack, email, PagerDuty, webhooks, Teams — whatever you use today. One connection, unified view.

2

AI Learns Your Context

Instant

PathFinder analyses patterns, impact, and history. Every incident scored 1-10 with full reasoning.

3

Get Clear Priorities

Always

See what's urgent, what's a pattern, what can wait. AI recommends actions — you decide what to act on.

“PathFinder suggests, surfaces, and explains — humans decide.”

Book 15-min Demo

See AI Scoring in Action

Real examples of how PathFinder prioritises incidents with explainable reasoning

8.2

API Gateway Latency Spike

Critical

Upstream service degradation with direct customer-facing impact. Payment processing affected.

7.8

Payment Gateway Timeout

High

Financial transaction failures indicate revenue impact. Third consecutive occurrence this week.

7.1

Memory Usage Spike — App Server

High

Leading indicator of cascading failure. Pattern matches previous outage on 12 Jan.

4.5

SSL Certificate Expiring (14 days)

Medium

Future risk with adequate notice time. Auto-renewal configured but verification recommended.

2.8

Newsletter Delivery Delay

Low

Non-critical communications function. No customer-facing impact. Can be batched.

Every score includes full reasoning. No black boxes.

Core Features

Everything you need to turn incident noise into actionable intelligence

AI Urgency Scoring

ML evaluates every incident, ranking 1-10 based on impact, history, and patterns. Know what matters instantly.

Action Suggestions

AI recommends specific remediation steps: restart service, check logs, escalate. You decide whether to act.

Trend Detection

Spot patterns others miss: “Payment errors up 60% since last deployment.” Continuous learning over time.

Multi-Channel Ingestion

Slack, email, Teams, webhooks, PagerDuty, CloudWatch — all in one unified place. Connect in minutes.

Explainable AI

See why the AI scored each incident. Full transparency, full reasoning. No black boxes, ever.

Secure Multi-Tenancy

Data isolated per organisation. Enterprise-grade security architecture. UK-hosted infrastructure.

Not just technical incidents.

PathFinder works with business incidents too — staffing alerts, customer complaints, supply chain issues, compliance risks.

Why UK Teams Choose PathFinder

🎯

You're in Control

No automation surprises. AI suggests, you decide. Always.

Unlike tools that “auto-remediate” and sometimes break things, PathFinder gives recommendations with full context — you choose what to act on.

💷

Affordable for SMEs

From £49/month vs £210+/month for enterprise tools

PagerDuty and Opsgenie are built for Fortune 500 budgets. PathFinder is priced for UK SMEs who want intelligence without the invoice shock.

🇬🇧

UK-Built, UK-Hosted

Your data never leaves Britain. GDPR compliance built-in.

Not a US tool with UK servers. Built by a UK company, for UK companies, with UK data protection baked in from day one.

Live in 5 Minutes

Connect Slack. See results. No consultants required.

Other tools need 2-week implementations and “change management.” PathFinder works with your process, not against it.

How PathFinder Compares

FeaturePathFinderPagerDutyOpsgenie
Monthly Cost (10 users)£149/mo£210/mo£250/mo
Setup Time5 minutes2 weeks1 week
AI Urgency ScoringLimited
Action Suggestions
Trend Detection
Explainable AI
UK Data StorageOptionalOptional
Human-First Approach

Simple, Transparent Pricing

Start free. Upgrade when you're ready. Cancel anytime.

Starter

Perfect for small teams

£49/month

£39/mo billed annually — save 20%

  • Up to 3 team members
  • 1,000 incidents/month
  • AI urgency scoring
  • 30-day history
  • Email notifications
  • Email support
Most Popular

Professional

For growing teams

£149/month

£119/mo billed annually — save 20%

  • Up to 10 team members
  • 10,000 incidents/month
  • Advanced AI scoring + trends
  • 90-day history
  • All integrations
  • API access
  • Custom AI rules
  • Priority support

Enterprise

For larger organisations

Custom

Tailored to your needs

  • Unlimited team members
  • Unlimited incidents
  • Custom AI model training
  • Unlimited history
  • SSO / SAML
  • Dedicated support
  • SLA guarantees
  • Custom integrations
Contact Sales
14-day free trial on all plans No credit card required Cancel anytime UK-hosted data (GDPR)

Built for Teams That Want Clarity

Who Benefits Most

  • Internal IT & operations teams
  • UK SMEs (10–250 employees)
  • Founders who want visibility into ops
  • Teams that retain control over incident decisions

Why PathFinder Works

  • Works immediately — no weeks of setup
  • Your data stays yours, fully isolated
  • Every recommendation is explained
  • Works with technical AND business incidents
🎯 Early Adopter Programme — Limited Places

Join now and lock in founder pricing

3 months of Professional for the price of Starter
Direct access to our founding team
Priority feature requests
Lock in your pricing forever

Limited to first 50 UK teams.

What We’re Testing in Beta

Intentional validation with early design partners

🎯

Incident Scoring Accuracy

Testing AI prioritisation against real operational data

🔇

Alert Fatigue Reduction

Measuring signal-to-noise improvement in incident streams

💡

Explainability of AI Recommendations

Ensuring teams understand why PathFinder suggests each action

📊

Pattern Detection Effectiveness

Validating long-term learning from incident history

Built on Modern Infrastructure

🚀

Cloud-native, multi-tenant architecture

🔒

Data isolated per organisation

🇬🇧

Built and operated in the UK

Frequently Asked Questions

Still have questions?

[email protected]

Stop Drowning in Alerts Today

Join UK teams already using PathFinder to cut through incident noise. Start your free trial in 5 minutes — no credit card, no commitment.

Try Interactive Demo
✓ 14-day free trial✓ 5-minute setup✓ Cancel anytime✓ UK-hosted & GDPR compliant